United Nations eco jeans ad

The United Nations Environment Programme has created a video aimed at getting young Euro folk to be more environmentally switched-on with the deni. It doesn't address the waste and environmental issues of dyes, shipping and non-organic denim, instead it puts the focus on the wearer and tells us to wash them only after at least three wears, use only cold water, don't use a dryer or an iron. Check the geezer's dancing out - what's going on with his arms?