Williamson joins forces with H&M, Deacon sells on

Deacon's check shirt for New Look, £20.

Hot on the heels of Rei Kawakubo's Comme des Garcons range for H&M, award-winning British designer has agreed to design a spring menswear range for the high street store. With recent collaborations with Stella McCartney, Robert Cavalli and, who could ever forget those scary marketing images promoting the Madonna range, H&M determined to scale-down catwalk looks for the masses. Williamson is in good company as fellow British designer Giles Deacon currently has a menswear collection on sale in New Look. The chic geek range by Giles starts at $6 for an orange neon tie, rising to £55 for a reversible bomber jacket.