My Sugarland shop opening

Stylist and well travelled fashionista Zoe Lem is about to launch her own London boutique, My Sugarland. Located in St John Street, the shop will stock an eclectic mix of vintage finds, favourite designers and upcoming labels all sourced by the lady herself. After working on television programmes including the Clothes Show and What Not To Wear, styling for Myleene Klass and Cat Deeley, as well as having studied fashion design and marketing, Zoe has a wealth of experience which she's keen to share with her new customers.
My Sugarland's doors will open on November 1st with selections from Armand Basi, PPQ, Terry de Havilland, Steve J & Yoni P, Belle Sauvage, Evie Belle, Exterity, Jenny Dyer and Comfort Station. There will also be an exhibition by Shilpa Chavan aka Little Shilpa, a stylist and jewellery/accessory designer based in Mumbai whose work has included a series of phenomenal headresses based on items that women use everyday and intricate unisex accessories that fusing art with fashion.
My Sugarland 402-404 St John Street London EC1V 4NJ.




