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H&M Buys Cheap Mondays

side Posted: Wed, 12/03/2008 - 3:18pm
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Swedish clothing giant H&M has paid $46.6 million for a 60 percent stake in Fabric Scandinavien. This being the parent company of everyone's favourite cheap as chips skinny jeans Cheap Mondays.

"We see potential to develop stores and concepts in other markets," H&M chief executive Rolf Eriksen told DRAPERS.COM of the deal. "By working together we can accelerate the growth further. We can also do it in a more efficient manner by drawing on H&M's experience and knowledge of production, logistics and establishment."

taken from http://www.pedestrian.tv/blogs/view/205/h&m_buys_cheap_mondays/

dont know if this is new to everyone, is to me.

fan Posted: Wed, 12/03/2008 - 3:20pm
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don't really know what this means, are they just going to stock cheap monday in h&m then?
everyone wears cheap monday anyway so its hardly blowing the spot in that sense

Goldie Posted: Wed, 12/03/2008 - 3:21pm
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By "everyone" do you mean everybody on this forum? Cos i don't see that many walking round my local tescos. And not even EVERYONE on here wears them.

joe151 Posted: Wed, 12/03/2008 - 3:23pm

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Perhaps cheap monday were struggling with exansion as they wernt as experienced in the field as h&m

lukeatme Posted: Wed, 12/03/2008 - 3:24pm
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A lot of people wear cheap mondays, maybe not around your local tescos or yates' wine lodge, but a helluva-lotta people wear them. I see them around all the time.

robii Posted: Wed, 12/03/2008 - 3:25pm
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Goldie wrote:

By "everyone" do you mean everybody on this forum? Cos i don't see that many walking round my local tescos. And not even EVERYONE on here wears them.

Yeah, I don't think I've ever seen anybody in Cheap Mondays and I wouldn't know where to buy them, other than online

fan Posted: Wed, 12/03/2008 - 3:25pm
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Jawdropping!

i could easily go in brighton and spot 5 pairs of cheap mondays

Best Posted: Wed, 12/03/2008 - 3:25pm
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9/10 indie kids in london wear cheap monday.... fact

i really don't see the appeal of the brand

MoB Posted: Wed, 12/03/2008 - 3:26pm
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I see cheap mondays all the time. No exaggeration.

Ulster_Blue Posted: Wed, 12/03/2008 - 3:27pm
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Sold in Cult now, so every Tom, Dick and Harry has them.

Antmusic Posted: Wed, 12/03/2008 - 3:28pm
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Ive seen plenty of people wearing them. Only ever spotted them for sale in urban outiftters. So im guessing thats where most people pick them up.

famez Posted: Wed, 12/03/2008 - 3:29pm

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see em all the time.

People market are now on ASOS so i guess they are getting ruined now.

I see loads of nudies too.

have yet to see any dior raws about

inxdecline Posted: Wed, 12/03/2008 - 3:30pm

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There are two Cheap Monday shops in Stockholm - called Weekday, one of them is pretty big and sells other brands like April, Julian Red and the other one is a tiny little cupboard with some girl sitting on a sowing machine knocking up pairs of jeans

Noble Locks Posted: Wed, 12/03/2008 - 3:41pm

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fucking fucking fucking

Jawdropping!

seriously, this is the best thread that actually is important and means something in the fashion world i think ive ever seen on here.

(and fuck off you silly mkermits, you NEVER see cheap monday around you lying cunts, no cunt has ever heard of them)

famez Posted: Wed, 12/03/2008 - 3:45pm

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yeah but they only good thing about Cheap Monday as brand are the jeans in my opinion ofcourse

walk around town noble - they are the jeans of choice

Jason789 Posted: Wed, 12/03/2008 - 4:08pm
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Best wrote:

9/10 indie kids in london wear cheap monday.... fact

co-sign

subfunktion Posted: Wed, 12/03/2008 - 4:14pm
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Best wrote:

i really don't see the appeal of the brand

Ineff Posted: Wed, 12/03/2008 - 4:15pm

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Cheap Mondays have always looked shit.

I've never seen them in Oxford, but when I was out in Brum they were everywhere.

DW Posted: Wed, 12/03/2008 - 4:20pm
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ive sold 300 pairs in a year and i am a tiny shop so middlesbrough is a wash with them and i have a list of kids to ring when the new delivery comes in.

I thought that cheap monday was originaly by some bird who worked at H&M in the sourcing team (and somone for levis), sounds to me that H&M have bought the brand because they are competition for their own denim.

I remember when I was in their showroom when they had just launched and selfidges wanted 100'000+ pairs

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Noble Locks Posted: Wed, 12/03/2008 - 4:34pm

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you lot ask ten of your mates if they have heard of 'cheap monday' and post back the results

they are a success cos they are champagne jeans for lemonade money, dun hate or be jealous cos someones done well.

,
and dean the brand was started by some geezer (whos now gonna be a multi millionaire) in sweden or wherever, im no geologist about 5 years ago in the back of his house.

MoB Posted: Wed, 12/03/2008 - 4:37pm
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Noble Locks wrote:

ask ten of your mates if they have heard of 'cheap monday' and post back the results.

they are a sucess cos they are fucking champagne jeans for lemonade money, dun hate or be jealous cos someones done well.

and dean is was started by some geezer about 5 years ago in the back of his house (kind of).

But i bet your mates or my mates or the majority of peoples mates are not the target audience. How many 17year old emo's do you actually know? i dont know any but i still see all of them wearing them about so low you can see what pants they are wearing(usually a vibrant colour/pattern.