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Louis Vuitton buys Aston Martin

dan-tours-velos Posted: Mon, 05/02/2007 - 10:50am
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Quote:

Aston Martin is being bought by LVMH Moet Hennessy Louis Vuitton SA, the most high-profile luxury goods consortium in the world, joining the 60-or-so other brands that already make up the group. Aston Martin will be the first luxury car brand in LVMH's portfolio and it is the first to be run by a lifestyle/luxury goods group. The sale price wasn't revealed, but Aston Martin was reportedly valued at as much as $1.2 billion last December. Ford Motor Company, which put Aston Martin up for sale to begin with, is said to be retaining 15% interest.

We're not expecting to see a LV logo roadster entering the automaker's lineup anytime soon, but we wouldn't be too surprised if a limited edition, branded car rolled out of the factory at some point in the future.

Puzzled
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Jack Posted: Mon, 05/02/2007 - 10:51am
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Iiiiiiiiiiiiiinteresting.
ala* Posted: Mon, 05/02/2007 - 10:58am
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http://www.autoblog.com/2007/02/02/motor-trend-aston-martin-sold-but-maybe-not-to-lvmh/
Deceptral_Optom... Posted: Mon, 05/02/2007 - 11:04am
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LVMH own dior dont they?
Homer Posted: Mon, 05/02/2007 - 11:06am
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yup

LVMH own a shite load, check out LVMH.com
andymakesglasses Posted: Mon, 05/02/2007 - 11:09am
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Deceptral_Optometrics wrote:

LVMH own dior dont they?

does that mean Homer will have to buy an Aston then?
dan-tours-velos Posted: Mon, 05/02/2007 - 12:06pm
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ala* wrote:

http://www.autoblog.com/2007/02/02/motor-trend-aston-martin-sold-but-maybe-not-to-lvmh/

i did see that, but whats the truth gotta do with a good headline? Eye-wink
doo888 Posted: Mon, 05/02/2007 - 1:41pm
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Would have thought that they would have been snapped up by a PE firm!

Though now Bernard Arnault has his hands on the company, expect a load of £50k entry level Astons, some super expensive limited editions and as much money rinsed out of the brand as poss.
Hello World Posted: Mon, 05/02/2007 - 11:49pm
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With a market capital of 80 Billion they can do what ever they want.
colm Posted: Tue, 06/02/2007 - 4:25pm

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i fucking hope they don't get it or the last 2 weeks of my life have been a total waste of time.

Puzzled
ala* Posted: Tue, 06/02/2007 - 4:34pm
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why colm? do you work in leveraged financing or somesuch financial wizardry?
t_dot Posted: Tue, 06/02/2007 - 4:38pm
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colm wrote:

i fucking hope they don't get it or the last 2 weeks of my life have been a total waste of time.

Puzzled

were u preparing a bid for a company or something?
doo888 Posted: Tue, 06/02/2007 - 5:03pm
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If so then i guess then that's 2 weeks of due diligence down the drain?
colm Posted: Tue, 06/02/2007 - 5:09pm

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nah not finance, advertising. 'total waste of time' is probably exaggerating. we want some luxury brands and i've been writing a thing on what luxury means to people these days. interesting anyway but would be super cool to go for AM, which I think we wouldn't bother with if it went to LVMH.