New Standard: Essentially “the standard” jean, regular fit in the rise/waist, with a straight leg, tapering only slightly from the knee to hem.
New Cure: The New Cure is the low rise, skinny jean of the group. Unlike the New Standard, the New Cure tapers from the thigh to hem, making a much more narrow silhouette.
Petite Standard: The Petite Standard is essentially a combination of the New Standard and the New Cure. Think of this as a slimmer New Standard with a lower rise like the New Cure.
One of the key things to getting a pair of APC jeans is picking the correct size. Usually, people size down 1-2 sizes from their normal size. The reason for this is raw denim will stretch out once worn for a few times.
APC are raw (also called dry) jeans, which basically means they have not been washed after dyed. This means that when you try them on, they will feel slightly stiff. This is the nature of raw denim. The appeal with raw denim is that over time, they fade and wear onto your body, essentially making your pair completely unique and personal.
The best way to get a great pair of APC’s that fit perfectly and are faded and creased to your body is to WEAR THEM! Most recommend not washing them for at least 6 months so that the fabric has time to set in and mold to you. By waiting, when it comes time to wash you will get more denim fades and a more personal look. However, you can always throw them in the wash first thing and have them come out soft and a more even, relaxed color. Always wash by itself as there will be a lot of indigo that bleeds off the jeans in the wash.