20 Feb 2009 16:05
^ Its a bit more than that though FLG. Someone with Market knowledge and fashion retail experience has clearly come in and put a strategy together to get where they are now. I mean they have come along way from the crap it was before. It was literally offering shite like combats Liberty X or a scarf David Beckham would wear and then photo and a link to buy them. In some cases it wouldn't actually be the brand or designer the celeb was wearing just a cheap knock off version. The site is now gone away from that and who ever is behind it has clearly had that as there plan since it changing. They have started to think more about styling and product placement with looks to follow and how to access those. With that come more credibility and more credible fashion brands will start to talk to you. I also would mind betting whoever is behind it has some sort of clout in terms of getting these brands and labels to stock on there site. They probably have worked in the industry for a while and no how to pull the right people in and ask favours. I may be totally wrong but thats how I see it. Its almost been like a Mary queen of shop for online fashion. I personally have never bought anything from the site but thats not to say I wouldnt, If they had an item I liked and I wanted Id buy it from them no problem,
20 Feb 2009 16:25
can tell its doing well our trading floor is littered with ASOS mail bags round all the birds desks,used to just be net a porter
20 Feb 2009 16:29
I bet its eating into Net-A-Porters profits, I used to do some work for them and they where back then the biggest growing online fashion retailer I helped them setup the New York Offices. Although Net-A-Porter are more high end base they what with the credit crunch and asos is good marketing they must be making a killing.
20 Feb 2009 16:58
Ever since i saw a copy of the Ramos by Keep, I lost faith in them.
20 Feb 2009 17:04
I think it's good that ASOS doesn't just focus on womenswear too, there is lots of mens stuff to look at/buy, which will obviously be getting them loads of male customers.
22 Feb 2009 23:58
i like those..
but perhaps a bit too try hard in real life.
oh that isnt stitch detailing but twist leather. not nice
30 Mar 2009 15:00
A while ago used to be just underwear though last time i checked (no homo)
30 Mar 2009 15:16
They sell JAS MB now which is interesting as the shop has shut-down, I wonder if they just bought all of their left-over stock?
31 Mar 2009 09:54
I heard ASOS is now like the number two online fashion retailer in the country after Next.
It's such a long way from some of the dodgy interpretations of celeb gear that they had for men, and hats worn by Dermot O'Leary. They also used to have their own forum on the site which often caused cross-flaming wars between there and FUK.
2 Apr 2009 20:58
do you reckon asos will still accept a return outside of the 14day limit?? the 14th day after recipet was today and i completely forgot i wanted to return something
anybody done this before??
2 Apr 2009 21:08
i think they might actually, i was sending some of the mrs stuff back a bit late and got a refund.
2 Apr 2009 21:37
i think ill drop an email sayin ive been away and it slipped my mind etc
wills end it 1st class so should get on saturday, fingers crossed