Random Fashion Questions: New oki ni stuff

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Pauly avatar

1910 posts since 1/1/10

13 Apr 2011 01:26
This pin-dot nonnative shirt looks nice. I'll wait for the sale though.

481 posts since 24/9/09

13 Apr 2011 02:09

reminds me of rasta string vests the rude bwois used to wear under their school uniforms
Sebastian17 avatar

2040 posts since 23/8/10

20 May 2011 16:10
Shop at oki ni through a video…

freshflow avatar

2723 posts since 9/6/09

20 May 2011 18:28
Such a cool concept
EDW avatar

2581 posts since 23/2/10

20 May 2011 18:54
nick2 avatar

7231 posts since 18/2/09

21 May 2011 01:52
The outfit on the guy with the beard at the beginning looks really good, but when you look at the individual items you think "euugh, is that the same thing ?"
radical_edward avatar

159 posts since 24/5/07

2 Jun 2011 17:58
anyone enter that japan raffle? bought a ticket and never heard anymore about it and the draw was supposedly 2 days ago. im assuming i lost but an email or something would be nice
FrIEND avatar

13672 posts since 27/11/03

2 Jun 2011 17:59
you lost
themistake avatar

10839 posts since 20/2/06

2 Jun 2011 18:52
i have £100 credit which i cant seem to spend on my account. had it since february. all the stuff i wanted sold out in my size within a few days. Puzzled everything else is pretty shit imo
Pauly avatar

1910 posts since 1/1/10

2 Jun 2011 22:26
the more for me Smiling
Noble Locks
Noble Locks avatar

66963 posts since 10/7/03

7 Jun 2011 15:37
really feeling this brands shizz. not for me, but like it all the same.

StayPuft avatar

55 posts since 12/3/11

2 Sep 2011 17:09
strange one this

JD Sports closes on deal to rebrand Cecil Gee as Oki-ni

2 September 2011

By Victoria Gallagher

JD Sports Fashion is poised to rebrand its Cecil Gee chain as Oki-ni as the sportswear giant moves closer to a deal with the premium menswear etailer.

It is understood that if a deal goes ahead, JD Sports Fashion will revamp at least part of the eight-strong chain under the Oki-ni fascia as it looks to move into the premium menswear market. Sources suggest the changes will be implemented later this year.

Brand agency Fourmarketing, which owns Oki-ni, is thought to have held discussions over the future of the business with a number of potential investors, but Drapers has been told by insiders it is now in talks with JD Sports Fashion. It is not known whether talks will proceed to a full acquisition or some form of partnership between the two businesses.

JD Sports Fashion acquired Cecil Gee from Moss Bros for £1.7m in June. At the time it said it planned to trade the stores with an “enhanced but similar premium branded offer”.
Under Moss Bros, Cecil Gee stocked brands including Armani Jeans, Hugo Boss, Polo Ralph Lauren, Diesel and Ted Baker.

Oki-ni, which launched in September 2001, stocks brands including Acne, Christopher Kane, Lee 101 and Thom Browne.

JD Sports Fashion has this year snapped up the trading assets of Spanish sports chain Sprinter, menswear brand Peter Werth and streetwear brand Fenchurch, as well as sports chain Champion in the Republic of Ireland.

Rival Sports Direct has also been making inroads into the premium market, with chief executive Mike Ashley splashing out £7m on buying branded chain USC and designer chain Cruise from Sir Tom Hunter in July. It is rumoured to be close to acquiring premium indie mini-chain Van Mildert.

JD Sports Fashion and Oki-ni were unavailable for comment as Drapers went to press.
nick2 avatar

7231 posts since 18/2/09

2 Sep 2011 17:13
Still want the t-shirt in the OP Sad
gawkrodger avatar

7641 posts since 4/11/08

2 Sep 2011 17:34
didn't realise four marketing owned Oki-ni
FLG avatar

5884 posts since 21/5/04

2 Sep 2011 19:02
The whole premium market could be fucked soon with the bizarre Cruise/USC/Van Mildert/Box/Tucci/Mike Ashley/Tony Mowbray setup and now JD involved with Oki-Ni
nick2 avatar

7231 posts since 18/2/09

2 Sep 2011 19:57
Would love to see your average JD shoppers reaction to some of ther stuff Oki-Ni sell.
joe151 avatar

6230 posts since 21/2/07

13 Sep 2011 18:26
esher store opens tomorrow 2 esher high street
DuffMan avatar

14389 posts since 21/2/07

13 Sep 2011 18:35
FLG wrote: the bizarre Cruise/USC/Van Mildert/Box/Tucci/Mike Ashley/Tony Mowbray setup

What is this?
Jesus avatar

6071 posts since 7/10/08

13 Sep 2011 18:47
sports direct bought USC and Cruise and have offered to buy Van Mildert

JD probably rebranding cecil gee - oki-ni
Brad avatar

5025 posts since 20/6/01

13 Sep 2011 19:19
joe151 wrote: esher store opens tomorrow 2 esher high street

You got any more info on this?