Private White VC are doing something interesting, but I think a lot of people actually care about 'brand' in their price bracket.
That's pretty interesting, hadn't seen this.
Saw one of their shirts in TK Maxx at lunchtime, RRP was £200 (!).
I know TK Maxx isn't always scrupulously honest about RRPs but even in clearance they were charging £40 so clearly quite pricey originally. Not sure how this squares with selling to the Maxx in general though.
I'd fucking love to see a version of that for Visvim though