We would include other visual guilt triggers like a scale from 1-10, red to green etc
Could be anything. Example if you're about to buy 1kg of peanut butter doing your online groceries, but it flags up saying it contains palm oil (also offers an explanation for why palm oil is bad) and offers a similar product that is sustainably sourced, zero palm oil etc but costs maybe £2 more. Would you choose it or would you ignore it?
I think I see it as a secondary benefit. With food, its sounds stupid but taste or the quality of the produce would be key. Where/how it was made would be an added benefit but would not be the key driver. It also depends on what you use it for. If I was making stir fry with peanut butter, for example, I would use a cheaper option as it would get lost in the other ingredients so is less critical. On the flip side, on toast, you may want something like Pic's.
With clothes, where it is made is more important to me. Part of it is that I am quite impressionable in that sense, but I would always opt for Made in US, Japan, Italy, Portugal etc. New Balance is good example. Again, if the source of the material is listed, it is beneficial to know, but I am not too sure it would make me pick an item specifically for that reason.
Having said that, I think depending on the demographic, you would get vary different answers. The company I work for does a lot of work with independent pet food manufacturers, for example, and pet owners are very hot on what they feed their animals, and will pay a premium for it.